With Spark AR, individuals creators, designers and artists can create and develop AR ideas. AR effects can be built with or without code, depending on the level of expertise of the creator. The platform enables users to import 3D objects, audio files, high fidelity models, and script packages directly from the AR Library and utilize a library of free assets from Facebook.

Features include the ability to interact with the AR, animate otherwise static objects, create textures and materials, and generate effects with real-life, comprehensible logic. The tracking feature can track and follow a chosen target, body, or hand, and includes high fidelity face tracking. People in the view can be separated from the background and predetermined experiences can be created for specific locations. Using Spark AR’s semantic scene understanding, AR can be contextually aware, meaning the effects will be visually appropriate for the scene in the viewfinder, allowing users to place virtual interactive content in reality.

Spark AR benefits from large audiences of Facebook and Instagram. From simple AR mask effects (https://lenslist.co/heritage/) to more elaborated gamified AR experiences, Spark AR offers a vast range of possibilities and tools that can have a great impact on cultural, heritage and/or tourism projects. You can implement Spark AR to create AR art exhibitions like The Virtual Wing of Tate Britain (https://www.facebook.com/TechAtFacebook/videos/2207954802829424/) or extend the boundaries of a museum sharing the museum experience in a 3D immersive format (https://tech.fb.com/home-is-where-the-artifacts-are/)