A web story may remind you of an Instagram story but they are very different than other platform stories, mostly because:
1. You own your Google web stories
You control the code, and you host them on your websites. This is much more different from stories hosted on Instagram, Snapchat, or TikTok, where your content is highly dependent on these platforms’ function.
2. Google stories get higher reach
Web Stories can appear on Google across Search, Google Discover, and Google Images so you will be able to reach any person on the world beyond your followers, which is the leading case with other platforms. Additionally, because Web Stories are just an extension of a website, publishers can re-use them for any purpose, share them in newsletters, and as links in social media, or display on homepages or other landing pages.
3. Fully customizable
As Google stories are built by you using the Web Stories AMP documentation, it has evident flexibility in controlling every pixel and making them to fit your brand guidelines entirely.